Ciapparoni, Roberto (A.A. 2020/2021) A blockchain business model: the SIAE case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 101. [Master's Degree Thesis]

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Abstract/Index

The role of digital transformation within the five marketing pillars. Segmentation, targeting and brand positioning. Product development and innovation. Communication and advertising. Sales and channel strategy. Customer relationship management. The digital media market. New technologies to manage data explosion. An example of blockchain application: the SIAE case. History of blockchain. Features of a blockchain. Types of blockchain. Benefits and limitations of blockchain. Decentralised global creator network on algorand. The SIAE project: copyright management on 5G networks through blockchain technology. A support programme for emerging 5G technologies. Project description. Analysis of project goals. Methods of implementation. Services improvements due to new technologies. Driving forces for entrepreneurial growth in Italy. Sustainability and replicability of results. Project roles and participants. Project costs. The opportunity becomes reality. Chronoprogramme.

References

Bibliografia e sitografia: pp. 80-82.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Gestione d'impresa (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	Ibarra, Máximo
Thesis Co-Supervisor:	Padua, Donatella
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 May 2022 14:27
Last Modified:	25 May 2022 14:27
URI:	https://tesi.luiss.it/id/eprint/32491

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