New textile fibers era: how they're perceived by millennials in luxury vs fast fashion brands
Vlassopulo, Olga (A.A. 2020/2021) New textile fibers era: how they're perceived by millennials in luxury vs fast fashion brands. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Literature review. Fashion industry e inquinamento. Il luxury fashion e il fast fashion. Overview sui millennials. Overview su iniziative sostenibili della fashion industry. Focus sulle fibre tessili riciclate. Focus su nuove fibre tessili ecosostenibili. Lo studio empirico. Research gap e ipotesi di ricerca. research question. Metodologia. Partecipanti. Scale di misura. Disegno di ricerca. Tecnica di analisi dei dati. Risultati. Effetti principali di interazione.
References
Bibliografia: pp. 68-72. Sitografia: p. 73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Donato, Carmela |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 May 2022 14:30 |
| Last Modified: | 26 May 2022 14:30 |
| URI: | https://tesi.luiss.it/id/eprint/32524 |
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