Valentino’s bold choice of LGBTQ activism: a semiotic analysis of maison Valentino
Martini, Alessia (A.A. 2020/2021) Valentino’s bold choice of LGBTQ activism: a semiotic analysis of maison Valentino. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 120. [Master's Degree Thesis]
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Abstract/Index
Literature review. Brand activism. Attachment theory. Brand perceptions. The evolution of marketing and the cemocratization of lux. Brands and storytelling. Research question, the context and the case. LGBTQ. Valentino: the scandal of the man with the bag. Methodology: semiotic analysis. Valentino brandscape. Visual semiotics: analysis of Valentino's post. Social media listening. Managerial implications.
References
Bibliografia: pp. 114-116. Sitografia: pp. 117-120.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 May 2022 08:26 |
| Last Modified: | 31 May 2022 08:26 |
| URI: | https://tesi.luiss.it/id/eprint/32548 |
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