Biagi, Sofia (A.A. 2020/2021) The effect of virtual selling services on consumenrs online purchase intention: a focus on the luxury cosmetic industry. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 98. [Master's Degree Thesis]

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Abstract/Index

Relevance. The impact of Covid-19 on consumer behavior and on companies. The luxury cosmetic industry. Virtual selling. Research gap & purpose of the study. Method approach. Main contributions of the research. Literature review. Channel marketing strategies: from multi-channel to omni-channel strategy. Online shopping experience. Offline shopping experience. Online purchase intention. Customer satisfaction. Customer trust. Research model. Theoretical reasoning & hypotheses formulation. Methodology. Pretest. Main study. Discussion.

References

Bibliografia: pp. 88-97.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Devetag, Maria Giovanna
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	31 May 2022 09:38
Last Modified:	31 May 2022 09:38
URI:	https://tesi.luiss.it/id/eprint/32551

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