A new approach to marketing: can memes change the companies?

Chessa, Edoardo (A.A. 2020/2021) A new approach to marketing: can memes change the companies? Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 92. [Master's Degree Thesis]

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Abstract/Index

Memes: a theoretical framework. Internet memes. Memes in marketing. The Netflix case. Gucci's case. The Wendy's case. The McDonald's case. FSA case. Memes & obamacare. Durex's case. The survey. Result analysis.

References

Bibliografia: pp. 91-92.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing communication & new media
Thesis Supervisor: Romagnoli, Stella
Thesis Co-Supervisor: Comin, Gianluca
Academic Year: 2020/2021
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 31 May 2022 09:46
Last Modified: 31 May 2022 09:46
URI: https://tesi.luiss.it/id/eprint/32552

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