Eating with your phone first: the impact of unique packaging design on food photo sharing intention in O2O food delivery
Villa, Costanza (A.A. 2020/2021) Eating with your phone first: the impact of unique packaging design on food photo sharing intention in O2O food delivery. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 106. [Master's Degree Thesis]
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Abstract/Index
Managerial relevance. The scenario. The new food consumption demand. The new food consumption supply. Case study: Delivery Valley. Future destinations of the phenomena. Literature review. Online-to-offline food delivery. Packaging design. UGC and food photo-sharing. The mediating role of self-expression. The moderating role of attitude toward social media sharing. Research questions and conceptual model. Research methodology and analysis. The hypotheses. Overview. The sample plan. The pretest. The main study. Discussion. Managerial implications. Limitations and future research opportunities.
References
Bibliografia: pp. 81-92.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 May 2022 10:31 |
| Last Modified: | 18 Oct 2022 10:06 |
| URI: | https://tesi.luiss.it/id/eprint/32556 |
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