eSports marketing and the effect of learning content for eSports broadcast consumption
Papa, Tommaso (A.A. 2020/2021) eSports marketing and the effect of learning content for eSports broadcast consumption. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 78. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
eSports. A definition for eSports. Brief history of eSports. The market relevance of eSports. Spectating eSports. eSport game: Valorant. The marketing strategy. Theory overview. The situation analysis of agent's range Italia (PGI). The research. Methodology.
References
Bibliografia: pp. 67-69. Sitografia: p. 70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 May 2022 12:12 |
| Last Modified: | 31 May 2022 12:12 |
| URI: | https://tesi.luiss.it/id/eprint/32559 |
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