Let’s (try) to advertise that: use of sexual anthropomorphized and real taboo in advertising and the effect generated on purchase intention

Faragli, Flavia (A.A. 2020/2021) Let’s (try) to advertise that: use of sexual anthropomorphized and real taboo in advertising and the effect generated on purchase intention. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 99. [Master's Degree Thesis]

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Abstract/Index

Elements of market communicatioin process. Provocative advertising aka shock advertising. Controvertial advertising. Offensive advertising. Taboo advertising. Factors that influence of taboo ADV. Shock ADV. Anthropomorphism in ADV. Conceptual framework. Research hypotheses. Methodology of the study. The study. Questionnaire and procedure. Participants. Analysis. Final discussion. Academic and managerial implications.

References

Bibliografia: pp. 43-47.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Donato, Carmela
Thesis Co-Supervisor: Pozharliev, Rumen Ivaylov
Academic Year: 2020/2021
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 18 Jul 2022 10:30
Last Modified: 18 Jul 2022 10:30
URI: https://tesi.luiss.it/id/eprint/32836

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