Designing an omnichannel distribution network: the case of Abitare 1967

Vacca, Alessandro (A.A. 2020/2021) Designing an omnichannel distribution network: the case of Abitare 1967. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 148. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review. Omni-channel retailing. Transition to the omni-channel: the main operational challenges. Online distribution networks. Performance measures of e-fulfilment strategies. Methodology. Research design. Data collection. Data analysis. Reliability and validity. Analysis and findings. The business of Abitare 1967. Operational problems in the transition to omni-channel. Problems evaluation. Possible modifications to distribution network. Evaluation of network modifications. Recommendations for implementation. Discussion. Discussion of the findings.


Bibliografia: pp. 50-56.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: De Giovanni, Pietro
Thesis Co-Supervisor: Jell-Ojobor, Maria
Academic Year: 2020/2021
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 20 Jul 2022 15:43
Last Modified: 20 Jul 2022 15:43


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