Designing an omnichannel distribution network: the case of Abitare 1967
Vacca, Alessandro (A.A. 2020/2021) Designing an omnichannel distribution network: the case of Abitare 1967. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 148. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Omni-channel retailing. Transition to the omni-channel: the main operational challenges. Online distribution networks. Performance measures of e-fulfilment strategies. Methodology. Research design. Data collection. Data analysis. Reliability and validity. Analysis and findings. The business of Abitare 1967. Operational problems in the transition to omni-channel. Problems evaluation. Possible modifications to distribution network. Evaluation of network modifications. Recommendations for implementation. Discussion. Discussion of the findings.
References
Bibliografia: pp. 50-56.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | De Giovanni, Pietro |
| Thesis Co-Supervisor: | Jell-Ojobor, Maria |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jul 2022 15:43 |
| Last Modified: | 20 Jul 2022 15:43 |
| URI: | https://tesi.luiss.it/id/eprint/32900 |
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