Micro vs. macro Instagram influencers: how follower base affects trustworthiness and post interactions
Caligiuri, Agostina (A.A. 2020/2021) Micro vs. macro Instagram influencers: how follower base affects trustworthiness and post interactions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]
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Abstract/Index
Introduction and research objectives. Theoretical background and hypotheses formulation. Methodology. Participants. Questionnaire. Analysis and results. Discussion. General discussion. Managerial implications. Limitations and future research.
References
Bibliografia: pp. 35-43. Sitografia: pp. 44-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Aug 2022 14:57 |
| Last Modified: | 23 Aug 2022 14:57 |
| URI: | https://tesi.luiss.it/id/eprint/33007 |
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