Online review tentativeness matters: exploring the mediating role of review helpfulness
Carotti, Margherita (A.A. 2020/2021) Online review tentativeness matters: exploring the mediating role of review helpfulness. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 45. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Constructs. Hypotheses. The direct effect. The mediation effect. Methodology. Design and perticipants. Measures. Sample. Results.
References
Bibliografia: pp. 30-34.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Aug 2022 08:38 |
| Last Modified: | 25 Aug 2022 08:38 |
| URI: | https://tesi.luiss.it/id/eprint/33014 |
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