The hidden impact of food's packaging

De Angelis, Sandro (A.A. 2020/2021) The hidden impact of food's packaging. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 26. [Bachelor's Degree Thesis]

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Packaging? What is it, really? The sensory marketing. Steps for the multi-sensory experience. What does visual salience mean? How important visual salience is? Feeding into the cues. Engage costumers. Color engagement. Olfactory engagement. Tactile engagement. Pre-consumption size estimations and psychophysical biases. Biases and expectations. My survey. Questions asked and variables related. People classification and valuable insights for the recycled package sample. Main differences, equivalences, and insights.


Bibliografia: pp. 17-22.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Donato, Carmela
Academic Year: 2020/2021
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 06 Sep 2022 13:52
Last Modified: 06 Sep 2022 13:52


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