The hidden impact of food's packaging
De Angelis, Sandro (A.A. 2020/2021) The hidden impact of food's packaging. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 26. [Bachelor's Degree Thesis]
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Abstract/Index
Packaging? What is it, really? The sensory marketing. Steps for the multi-sensory experience. What does visual salience mean? How important visual salience is? Feeding into the cues. Engage costumers. Color engagement. Olfactory engagement. Tactile engagement. Pre-consumption size estimations and psychophysical biases. Biases and expectations. My survey. Questions asked and variables related. People classification and valuable insights for the recycled package sample. Main differences, equivalences, and insights.
References
Bibliografia: pp. 17-22.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Sep 2022 13:52 |
| Last Modified: | 06 Sep 2022 13:52 |
| URI: | https://tesi.luiss.it/id/eprint/33219 |
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