Ballerino, Anthony (A.A. 2021/2022) Green marketing: an exploratory analysis of firms’ green communication strategies on Twitter. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Overview of the methodological proceedings. Literature review. Environmentalism in media. Elements of social/digital marketing. The turn to green marketing. The issue of greenwashing. Detection of greenwashing. Research questions. Methodology. Data preprocessing. Measurement. Topic modelling. Linear regression. Analysis and results. Topic modeling results. Linear regression results. Discussion. Contributions. Managerial implications.

References

Bibliografia: pp. 27-28.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair:	Business and marketing analytics
Thesis Supervisor:	Villarroel Ordenes, Francisco Javier
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	03 Nov 2022 11:58
Last Modified:	03 Nov 2022 11:58
URI:	https://tesi.luiss.it/id/eprint/33755

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