Current perspectives and future outlooks for brands’ use of NFTs and their impact on marketing
Girlando, Kristina Paolovna (A.A. 2021/2022) Current perspectives and future outlooks for brands’ use of NFTs and their impact on marketing. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 93. [Master's Degree Thesis]
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Abstract/Index
Current digital trends at the global markets. Current digital trends. What big companies are heading to? Implications: financial, marketing and business. Deep-dive into the metaverse theory. What is NFT? Blockchain. Metaverse. Metaverse and NFTs as complementary concepts. Examples of metaverses. Gucci case study and future of NFT. Gucci case study. SWOT-analysis. Future of NFTs.
References
Bibliografia: pp. 58-65.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Laura, Luigi |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 11:02 |
| Last Modified: | 15 Nov 2022 11:02 |
| URI: | https://tesi.luiss.it/id/eprint/33863 |
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