Paolini, Ludovica (A.A. 2021/2022) How luxury brands should embrace secondhand: the potential evolution of the market between opportunities and risks. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 155. [Master's Degree Thesis]

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Abstract/Index

The luxury industry. Concept of luxury and its evolution. Luxury consumption theory. Introducing the reference market: industry overview. Current trend of the luxury market and changes in consumer attitudes towards consumption. The opportunity of second-hand luxury. An emergent trend: overview of the second-hand market. Motivation of consumers consumption of SH and main drivers of luxury resale growth. Key opportunities for luxury resale brands. Challenge and threats for luxury brands in the secondhand market. How should luxury brands enter the resale market? Building a second-hand strategy for luxury houses. Luxury brands approaches to SH: multiple case study analysis. Partnership with existing platform. Acquisition or investment in resale platform. Creating a customized offer to integrate second hand into the value proposition.

References

Bibliografia e sitografia: pp. 131-142.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	15 Nov 2022 13:26
Last Modified:	15 Nov 2022 13:26
URI:	https://tesi.luiss.it/id/eprint/33870

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