Cafaro, Rosa (A.A. 2021/2022) Luxury fashion loyalty programs: are they just a myth? An analysis from physical to online retailers through customers’ attitude. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 93. [Master's Degree Thesis]

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Abstract/Index

A general introduction to loyalty programs. The importance of CRM. From CRM to loyalty programs: what they are and how they work. Loyalty programs in the luxury fashion world. The concept of luxury and its market. Defining a luxury fashion loyalty program. The case of luxury and fashion retailers. Luxury fashion e-tailers discover loyalty programs. The shift of luxury shopping experience: online channels. The strong reality of luxury and fashion e-tailers. E-commerce loyalty programs. Customers' attitude towards luxury fashion loyaltuy programs. Costumers’ attitude towards luxury fashion loyalty programs: the survey. Methodological insight. Results and discussion of data.

References

Bibliografia e sitografia: pp. 78-83.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	15 Nov 2022 14:53
Last Modified:	15 Nov 2022 14:53
URI:	https://tesi.luiss.it/id/eprint/33878

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