Personality traits and post purchase customer experience: text mining analysis of online reviews
Aime, Noemi (A.A. 2021/2022) Personality traits and post purchase customer experience: text mining analysis of online reviews. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 57. [Master's Degree Thesis]
|
PDF (Full text)
Download (2MB) | Preview |
Abstract/Index
Phenomenon, managerial relevance, and problem. Current research and gaps. Theory and framework. Contributions. Literature review. Customer experience and online reviews. Personality traits and language. Hypothesis. Method. Data description. Measurement development. Modelling. Results. Robustness check. Discussion. Managerial implications.
References
Bibliografia: pp. 49-56.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Outstanding Thesis: | Department of Business and Management |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Ponti, Giovanni Benedetto |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 15:36 |
| Last Modified: | 16 May 2023 10:47 |
| URI: | https://tesi.luiss.it/id/eprint/33884 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
