A

Aime, Noemi (A.A. 2021/2022) Personality traits and post purchase customer experience: text mining analysis of online reviews. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 57. [Master's Degree Thesis]

B

Bonomi, Giulia (A.A. 2021/2022) Chatbot aesthetic and anthropomorphic design cues effects on customer purchase intention. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 36. [Master's Degree Thesis]

D

Djupesland, Simen (A.A. 2021/2022) Sustainable collections in the fast fashion industry: how consumers evaluate the fast fashion brands after revealing a greenpeace campaign about sustainable collections. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 61. [Master's Degree Thesis]

F

Frestad, Linn (A.A. 2021/2022) Augmented reality (AR) try-on tools effect on customer satisfaction and repurchase intention, moderated by perceived risk and benefits. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]

H

Holmøy, Nadine Humberset (A.A. 2021/2022) The new AI service world: how important is service provider’s flexibility? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 53. [Master's Degree Thesis]

N

Nardoni, Lorenzo (A.A. 2021/2022) Gamification in retailing app: how it changes the customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 40. [Master's Degree Thesis]

P

Pugliese, Francesca (A.A. 2021/2022) Analyzing the effects of background setting in the online selling ceremony on clients’ willingness to buy. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 54. [Master's Degree Thesis]