A

Aime, Noemi (A.A. 2021/2022) Personality traits and post purchase customer experience: text mining analysis of online reviews. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 57. [Master's Degree Thesis]

B

Baltrukonis, Vilius (A.A. 2022/2023) Man vs. machine: do humans still return higher satisfaction ratings than chatbots in customer service? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 36. [Master's Degree Thesis]

Bonomi, Giulia (A.A. 2021/2022) Chatbot aesthetic and anthropomorphic design cues effects on customer purchase intention. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 36. [Master's Degree Thesis]

C

Chiapatti, Chiara (A.A. 2023/2024) Giving chatbots personality: the effects of chatbot and customer personalities on customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 52. [Master's Degree Thesis]

D

Di Nallo, Isabelle Catherine (A.A. 2022/2023) The interplay between sentiment & political marketing: an analysis of US congressional Tweets. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]

Djupesland, Simen (A.A. 2021/2022) Sustainable collections in the fast fashion industry: how consumers evaluate the fast fashion brands after revealing a greenpeace campaign about sustainable collections. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 61. [Master's Degree Thesis]

F

Frestad, Linn (A.A. 2021/2022) Augmented reality (AR) try-on tools effect on customer satisfaction and repurchase intention, moderated by perceived risk and benefits. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]

G

Godø, Karen Margrete (A.A. 2022/2023) The impact of emotive language and informative graphics in driving green consumer engagement. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

H

Holmøy, Nadine Humberset (A.A. 2021/2022) The new AI service world: how important is service provider’s flexibility? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 53. [Master's Degree Thesis]

K

Kimpel, Maximilian Fritz (A.A. 2023/2024) The luxury brand reputation tracker: a replication study. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 26. [Master's Degree Thesis]

Kjersheim, Kaia Granum (A.A. 2022/2023) Enhancing online customer service: the impact of empathy, active listening and proactive behavior on customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 46. [Master's Degree Thesis]

Kotecki, Anna (A.A. 2022/2023) The effects of sustainable packaging on consumer behavior. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 42. [Master's Degree Thesis]

M

Migliaccio, Martina (A.A. 2022/2023) How (emotional vs concrete) language drives customer engagement: the green influencer marketing case. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

N

Nardoni, Lorenzo (A.A. 2021/2022) Gamification in retailing app: how it changes the customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 40. [Master's Degree Thesis]

P

Piccone, Alice (A.A. 2022/2023) Analyzing the emotional and cognitive aspects of the customer experience: a text mining analysis. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 47. [Master's Degree Thesis]

Pugliese, Francesca (A.A. 2021/2022) Analyzing the effects of background setting in the online selling ceremony on clients’ willingness to buy. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 54. [Master's Degree Thesis]