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A
Aime, Noemi (A.A. 2021/2022) Personality traits and post purchase customer experience: text mining analysis of online reviews. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 57. [Master's Degree Thesis]
B
Bonomi, Giulia (A.A. 2021/2022) Chatbot aesthetic and anthropomorphic design cues effects on customer purchase intention. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 36. [Master's Degree Thesis]
D
Djupesland, Simen (A.A. 2021/2022) Sustainable collections in the fast fashion industry: how consumers evaluate the fast fashion brands after revealing a greenpeace campaign about sustainable collections. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 61. [Master's Degree Thesis]
F
Frestad, Linn (A.A. 2021/2022) Augmented reality (AR) try-on tools effect on customer satisfaction and repurchase intention, moderated by perceived risk and benefits. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]
H
Holmøy, Nadine Humberset (A.A. 2021/2022) The new AI service world: how important is service provider’s flexibility? Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 53. [Master's Degree Thesis]
N
Nardoni, Lorenzo (A.A. 2021/2022) Gamification in retailing app: how it changes the customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 40. [Master's Degree Thesis]