Gamification in retailing app: how it changes the customer satisfaction

Nardoni, Lorenzo (A.A. 2021/2022) Gamification in retailing app: how it changes the customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 40. [Master's Degree Thesis]

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Literature review. Hypothesis. Implications of using gamifies application on customer satisfaction. Implications of using intrising reward in gamified application. How it changes the perceived customer satisfaction in using gamified application with different degree of competition. Method. Data collection and sampling. Construct operationalization. Modelling. Results and hypothesis testing. Discussion. Managerial implications. Limitations and future research.


Bibliografia: pp. 24-27.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Performance marketing
Thesis Supervisor: Villarroel Ordenes, Francisco Javier
Thesis Co-Supervisor: Kazemargi, Niloofar
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Nov 2022 08:32
Last Modified: 22 Nov 2022 08:32


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