Buy now, pay later: how consumers handle risk by choice of payment option in online fashion retailing
Voksø, Line (A.A. 2021/2022) Buy now, pay later: how consumers handle risk by choice of payment option in online fashion retailing. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 67. [Master's Degree Thesis]
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Abstract/Index
BNPL growth. Managerial relevance. BNPL consumer behavior. Literature review. Perceived risk in online retailing. Differing risk in high and low involvement purchases. Risk mitigation and uncertainty reduction. Factors affecting choice of e-payment. Conceptual framework. Risk perception. Payment method. Trust. Methodology. Research design. Data collection. Pretest. Survey procedure. Survey measures. Data cleaning. Data analysis.
References
Bibliografia: pp. 54-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Buso, Irene Maria |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 15:53 |
| Last Modified: | 15 Nov 2022 15:53 |
| URI: | https://tesi.luiss.it/id/eprint/33886 |
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