The digital personality: the origins of social media predispositions
Arnes, Benjamin Jensen (A.A. 2021/2022) The digital personality: the origins of social media predispositions. Tesi di Laurea in Understanding the consumer, Luiss Guido Carli, relatore Simona Romani, pp. 126. [Master's Degree Thesis]
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Abstract/Index
Literature review. Usage and gratification theory. Social media use motives & gratification theory. Personality traits. Personality traits, social media, and use and gratifications theory. Privacy concerns. Social media fatigue. Conceptual framework. Uses and gratification theory. Privacy concerns. Social media fatigue. Hypothesis development. Discontinuous usage behavior and intentions–the outcome variable. Motives for social media use. Privacy concerns. Social media fatigue. Moderation of personality traits. Research methodology. Construct measurement & materials. Data collection and sample characteristics. Statistical analyses & procedure. Results. Factor analyses. Reliability testing. Regression analysis. Moderation effects of the big five personality traits. Discussion. Motives for social media use. Privacy concerns. Social media fatigue. Moderation. Theoretical implications. Managerial implications.
References
Bibliografia: pp. 72-88.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Understanding the consumer |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 16:10 |
| Last Modified: | 15 Nov 2022 16:10 |
| URI: | https://tesi.luiss.it/id/eprint/33888 |
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