Augmented reality (AR) try-on tools effect on customer satisfaction and repurchase intention, moderated by perceived risk and benefits
Frestad, Linn (A.A. 2021/2022) Augmented reality (AR) try-on tools effect on customer satisfaction and repurchase intention, moderated by perceived risk and benefits. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 59. [Master's Degree Thesis]
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Abstract/Index
Literature review. Online product presentation with AR. Perceived benefits when online shopping. Perceived risk when online shopping. Online customer satisfaction. Conceptual framework. Hypothesis. Product performance and repurchase intention using AR. Mediating role of satisfaction. Moderating role of perceived risk and benefits. Methodology. Results. Descriptive statistics. Manipulation check. Moderation mediation analysis. Discussion. Theoretical and managerial implications. Limitations for further research.
References
Bibliografia: pp. 28-38.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Larocca, Vittorio |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Nov 2022 11:24 |
| Last Modified: | 16 Nov 2022 11:24 |
| URI: | https://tesi.luiss.it/id/eprint/33895 |
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