Ambush marketing in sports: the role of sponsorship avoidance of events or athletes on brand attitude
Abis, Arianna (A.A. 2021/2022) Ambush marketing in sports: the role of sponsorship avoidance of events or athletes on brand attitude. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 72. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Ambush marketing in general. Ambush marketing in sports. Ambush strategies and typologies. Legal and ethical issues. Perceptions and user sentiment. Event-associated Ambush marketing. Sportsperson associated Ambush marketing. Other significant examples. Research design. The analysis. Discussion.
References
Bibliografia: pp. 69-72.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Nov 2022 10:30 |
| Last Modified: | 17 Nov 2022 10:30 |
| URI: | https://tesi.luiss.it/id/eprint/33918 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
