Gamification in retailing app: how it changes the customer satisfaction
Nardoni, Lorenzo (A.A. 2021/2022) Gamification in retailing app: how it changes the customer satisfaction. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 40. [Master's Degree Thesis]
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Abstract/Index
Literature review. Hypothesis. Implications of using gamifies application on customer satisfaction. Implications of using intrising reward in gamified application. How it changes the perceived customer satisfaction in using gamified application with different degree of competition. Method. Data collection and sampling. Construct operationalization. Modelling. Results and hypothesis testing. Discussion. Managerial implications. Limitations and future research.
References
Bibliografia: pp. 24-27.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Kazemargi, Niloofar |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2022 08:32 |
| Last Modified: | 22 Nov 2022 08:32 |
| URI: | https://tesi.luiss.it/id/eprint/33984 |
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