Sustainable collections in the fast fashion industry: how consumers evaluate the fast fashion brands after revealing a greenpeace campaign about sustainable collections
Djupesland, Simen (A.A. 2021/2022) Sustainable collections in the fast fashion industry: how consumers evaluate the fast fashion brands after revealing a greenpeace campaign about sustainable collections. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 61. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Phenomenon, managerial relevance, and problems. Previous research and gaps. Contribution. Theoretical framework. Literature review. Sustainability in the fast fashion industry. Brand trust contribution to brand loyalty. Political consumption. Hypothesis. Conceptual framework. Method. Data description. Measurement development. Explanation of planned hypothesis testing. Results. Pretest. Main study. Reliability and validity. Descriptive statistics. Manipulation checks. Discussion. Contributions. Managerial implications. Limitations and further research.
References
Bibliografia: pp. 20-22.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Larocca, Vittorio |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2022 09:10 |
| Last Modified: | 22 Nov 2022 09:10 |
| URI: | https://tesi.luiss.it/id/eprint/33988 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
