Di Fiore, Vincenzo (A.A. 2021/2022) The role of eco labels in sustainable fashion. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 127. [Master's Degree Thesis]

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Abstract/Index

Sustainability today. The need for a more sustainable fashion industry. Research gap and research question. Literature review. The fashion brands' response to the increasing consumers' demand for sustainability. Greenwashing. The need for a more reliable form of communication. Method. Pretest. Main study.

References

Bibliografia: pp. 74-81.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Research methodology for marketing
Thesis Supervisor:	Donato, Carmela
Thesis Co-Supervisor:	Buso, Irene Maria
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	22 Nov 2022 09:48
Last Modified:	22 Nov 2022 09:48
URI:	https://tesi.luiss.it/id/eprint/33993

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