Social eco labels in fast moving consumer goods market
De Maggio, Giovanni (A.A. 2021/2022) Social eco labels in fast moving consumer goods market. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 112. [Master's Degree Thesis]
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Abstract/Index
Literature review. Social sustainability. Eco-labels. Social eco-labels in the FMCG market. Graphic dimensions of social eco-labels. Methodology and method. Methodology and pre-test results. Main test results. General discussion. Theoretical and managerial implications.
References
Bibliografia: pp. 64-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Donato, Carmela |
| Thesis Co-Supervisor: | Buso, Irene Maria |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2022 10:08 |
| Last Modified: | 22 Nov 2022 10:08 |
| URI: | https://tesi.luiss.it/id/eprint/33996 |
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