Social eco labels in fast moving consumer goods market

De Maggio, Giovanni (A.A. 2021/2022) Social eco labels in fast moving consumer goods market. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 112. [Master's Degree Thesis]

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Literature review. Social sustainability. Eco-labels. Social eco-labels in the FMCG market. Graphic dimensions of social eco-labels. Methodology and method. Methodology and pre-test results. Main test results. General discussion. Theoretical and managerial implications.


Bibliografia: pp. 64-73.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Retail and service experience marketing
Thesis Supervisor: Donato, Carmela
Thesis Co-Supervisor: Buso, Irene Maria
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Nov 2022 10:08
Last Modified: 22 Nov 2022 10:08


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