From waste to (real) taste: a semiotic analysis throughout the culture of food waste
Pisanti, Carmen (A.A. 2021/2022) From waste to (real) taste: a semiotic analysis throughout the culture of food waste. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 215. [Master's Degree Thesis]
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Abstract/Index
Brand activism: a literature review. Marketing and semiotics: a two way street. Brand activism. Once upon a time: CSR. The importance of taking a stand. Consumer reaction to brand activism: an asymmetric effect. Food waste. Semiotic nature of food. Food culture. Culture of waste. Relevance of food waste. Actors and factors at play: main contributors of food waste. Impact of food waste. Fighting food waste. Marketing standpoint: lack of research. Research process. The research question. The methodology: brandscape model. The methodology : semiotic analysis. Graphical schema.
References
Bibliografia: pp. 208-213. Sitografia: pp. 214-215.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2022 14:27 |
| Last Modified: | 22 Nov 2022 14:27 |
| URI: | https://tesi.luiss.it/id/eprint/34022 |
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