Consumers’ moral evaluation of copycats threatening domestic brands: an explanation of the process through the Italian sounding phenomenon
Severi, Lorenzo (A.A. 2021/2022) Consumers’ moral evaluation of copycats threatening domestic brands: an explanation of the process through the Italian sounding phenomenon. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 74. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theory. Literature review on copycats. Consumer-brand identification. Protection of domestic brands. Conceptual model (extended). Methodology. Studies overview. Experimental design. Constructs. Sampling. Analysis. Results. Pretest. Experiment. Academic implication. Managerial implications. Limitations. Possible extensions.
References
Bibliografia: pp. 31-36.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer intelligence & big data |
| Thesis Supervisor: | Italiano, Giuseppe Francesco |
| Thesis Co-Supervisor: | Querini, Marco |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2022 14:53 |
| Last Modified: | 26 Feb 2024 08:31 |
| URI: | https://tesi.luiss.it/id/eprint/34025 |
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