Petrecca, Nicandro Maria (A.A. 2021/2022) Impact of blockchain on digital advertising ecosystem: a study on privacy concerns on disclosing personal data. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 65. [Master's Degree Thesis]

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Abstract/Index

Digital advertising market. Problem background. Theoretical framework: digital advertising evolution. Types of digital advertising. Digital advertising supply chain. GDPR implications. Inefficiencies in the digital advertising market. Blockchain technology. Description of blockchain. Characteristics of blockchain. Potential applications of blockchain technology. Blockchain about marketing. Final thoughts. Impact of privacy concerns on data collection. Study overview. Methodology. Main analysis. Managerial implications.

References

Bibliografia: pp. 54-57.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Customer intelligence & big data
Thesis Supervisor:	Italiano, Giuseppe Francesco
Thesis Co-Supervisor:	Querini, Marco
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	22 Nov 2022 15:02
Last Modified:	22 Nov 2022 15:02
URI:	https://tesi.luiss.it/id/eprint/34026

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