Donofrio, Maria Urania (A.A. 2021/2022) May I have your attention, please? An investigation on how to win consumer attention in online advertising. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 115. [Master's Degree Thesis]

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Abstract/Index

Online marketing communication. The importance of social media. Endorsers, social power and norms. Theoretical framework. Literature review. Objective of the research and research question. Conceptual model and hypotheses. The quantitative methodology. The variables involved in the study. Data collection. Pretest. Main study. Discussion.

References

Bibliografia: pp. 62-74.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Di Cagno, Daniela Teresa
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	22 Nov 2022 15:09
Last Modified:	22 Nov 2022 15:09
URI:	https://tesi.luiss.it/id/eprint/34027

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