Metaverse: how do we advertise to avatars? Relationships and influences between online and offline

Caminada, Flaminia (A.A. 2021/2022) Metaverse: how do we advertise to avatars? Relationships and influences between online and offline. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]

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Abstract/Index

What is the metaverse. Historical overview: metaverse vs virtual worlds. Avatar vs human. The self. Why is it important for companies. Purchasing intention: antecedents and influences. “Virtual” advertising. Implications for companies and agencies. Methodology. A qualitative analysis. Discussion.

References

Bibliografia: pp. 55-63.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing communication & new media
Thesis Supervisor: Peverini, Paolo
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Nov 2022 15:21
Last Modified: 22 Nov 2022 15:21
URI: https://tesi.luiss.it/id/eprint/34028

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