Volino, Maria Vittoria (A.A. 2021/2022) Sustainable fashion consumption and nudging: a focus on luxury brands. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 83. [Master's Degree Thesis]

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Abstract/Index

Overview of sustainable luxury. The paradox of luxury. Analysis of luxury consumers. The role of fashion industry in pollution. The concept of waste in the fashion industry and purchasing behaviour. Corporate social responsibility and sustainable communication. Green washing. The origins of green marketing. Decision making process. Intention–action gap in sustainable behavior: the Shein case. Salience principle and framing effect. Nudging. Research objective and conceptual model. Research methodology. Variables and scales. Sampling size and methods. Survey structure. Main study and hypotheses.

References

Bibliografia: pp. 80-83.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Di Cagno, Daniela Teresa
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	22 Nov 2022 15:29
Last Modified:	22 Nov 2022 15:29
URI:	https://tesi.luiss.it/id/eprint/34029

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