Sustainable versus traditional materials in luxury fashion: a study on innovativeness and fit and their influence on brand luxury perception

Maccari, Valentina (A.A. 2021/2022) Sustainable versus traditional materials in luxury fashion: a study on innovativeness and fit and their influence on brand luxury perception. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 89. [Master's Degree Thesis]

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Abstract/Index

Historical background. Sustainable production. The fashion industry. Literature review. Focus of the study. Variables. Methodology and procedure plan. Pretest. Main test. Main findings. Academic and managerial implications.

References

Bibliografia: pp. 44-49.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Donato, Carmela
Thesis Co-Supervisor: Buonomo, Antonella
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 22 Nov 2022 15:33
Last Modified: 22 Nov 2022 15:33
URI: https://tesi.luiss.it/id/eprint/34030

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