Direct sales model in automotive industry: which nudges improve the dealer’s performance?
Di Salvo, Giorgio (A.A. 2021/2022) Direct sales model in automotive industry: which nudges improve the dealer’s performance? Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 109. [Master's Degree Thesis]
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Abstract/Index
E-commerce market and direct sales model in automotive industries. New trends in customer purchasing. Full online sales model vs. hybrid sales model. New role of dealers. Nudges. Cognitive bias. Studies on automotive industries. Objective of the research and research question. Conceptual model and hypothesis. Methodological approach. Results.
References
Bibliografia: pp. 94-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Spadoni, Lorenzo |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2022 16:01 |
| Last Modified: | 22 Nov 2022 16:01 |
| URI: | https://tesi.luiss.it/id/eprint/34034 |
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