Women empowerment through sport: the effects of Femvertising on user responses
De Michele, Adele (A.A. 2021/2022) Women empowerment through sport: the effects of Femvertising on user responses. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 154. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The new era of brand activism. The rise of brand activism. Sociopolitical activism. Brands' stand in the rise of feminism. Feminism. The rise of femvertising. Gender and sport. Research question. Methodology and analysis. Case study: Nike Women. Nike Women brandscape. Methodology. Semiotic analysis. Content analysis. General discussions. Managerial implications.
References
Bibliografia: pp. 100-118. Sitografia: pp. 119-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Nov 2022 16:14 |
| Last Modified: | 22 Nov 2022 16:14 |
| URI: | https://tesi.luiss.it/id/eprint/34036 |
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