Power of mobile hand gestures: swiping vs scrolling on e-commerce and their influence on consumers' purchase intention, with the moderator role of different types of products and the mediation of visual fluency
Vecchia, Ludovica (A.A. 2021/2022) Power of mobile hand gestures: swiping vs scrolling on e-commerce and their influence on consumers' purchase intention, with the moderator role of different types of products and the mediation of visual fluency. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]
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Abstract/Index
The rise of e-commerce. Swiping versus scrolling. Neuromarketing role. Theoretical and conceptual framework. Variables. Study. Partecipants, variables and methods. Results. Theoretical implications. Managerial implications.
References
Bibliografia e sitografia: pp. 28-33.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Margherita, Emanuele Gabriel |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2022 10:43 |
| Last Modified: | 24 Nov 2022 10:43 |
| URI: | https://tesi.luiss.it/id/eprint/34060 |
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