Craftsmanship and technology: the impacts of pure and tech craft on consumer behaviour and the mediating role of groundedness
Pellerano, Virginia (A.A. 2021/2022) Craftsmanship and technology: the impacts of pure and tech craft on consumer behaviour and the mediating role of groundedness. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 95. [Master's Degree Thesis]
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Abstract/Index
Topic introduction. The renaissance of craft brand. Craft today. Relevance of the topic. Theoretical background. Confidurations of craft. The role of emotions in consumer behaviour. Conceptual framework. Research gap and research questions. Hypotheses decelopment. Research methodology and results. Study overview. Pretest. Main test.
References
Bibliografia: pp. 54-57. Sitografia: p. 58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2022 10:49 |
| Last Modified: | 24 Nov 2022 10:49 |
| URI: | https://tesi.luiss.it/id/eprint/34061 |
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