Gan, Ningyu (A.A. 2021/2022) Impact of the privacy concerns on consumer variety seeking behavior: the mediating effects of perceived risks. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 67. [Master's Degree Thesis]

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Abstract/Index

Literature review. Information privacy and privacy concerns. Perceived risks. Variety-seeking behavior. Hypothesis development. Impact of privacy concerns on variety-seeking behavior. The mediating effects of perceived risks. Theoretical model. Methodology. Research methods. Variables. Measures. Sample and data collection procedure. Results and analysis. Correlation analysis of secondary data. Descriptive statistical analysis of the questionnaire data. Variety-seeking behavior for different flavors of the same brand. Variety- seeking behavior towards different brands.

References

Bibliografia: pp. 47-52.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Buso, Irene Maria
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	24 Nov 2022 16:44
Last Modified:	24 Nov 2022 16:44
URI:	https://tesi.luiss.it/id/eprint/34101

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