Anchor follower number and livestream shopping sales volume: an empirical research based on data from Douyin app
Dang, Haochen (A.A. 2021/2022) Anchor follower number and livestream shopping sales volume: an empirical research based on data from Douyin app. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Research background. Significance. Research methodologies. Literature review. Domestic literature. Foreign literature. Literature comments. The current situation of the livestream shopping industry. Chinese livestream shopping industry. Livestream shopping in foreign countries. Empirical study. Hypothesis development. Research design. Empirical result. Further empirical study–different types of anchors. Hypothesis development. Research design. Empirical result. Further empirical study–different types of SKUs.
References
Bibliografia: pp. 55-57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Margherita, Emanuele Gabriel |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2022 17:16 |
| Last Modified: | 24 Nov 2022 17:16 |
| URI: | https://tesi.luiss.it/id/eprint/34106 |
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