Different WTP of blind box products resulted by different reference prices
Shen, Zhuojun (A.A. 2021/2022) Different WTP of blind box products resulted by different reference prices. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Review on reference price. Review on probabilistic selling. Theory: adaptation-level theory. Research model and hypothesis development. Advertised reference price. Probability of probabilistic products. Prior purchase experiences. Internal reference price. Perceived transaction value. Willingness to pay. Research method. Research plan. Pretest. Measures. Analysis and results. New category of subjects. Relationships. Regression.
References
Bibliografia: pp. 25-27.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Ponti, Giovanni Benedetto |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Nov 2022 11:21 |
| Last Modified: | 25 Nov 2022 11:21 |
| URI: | https://tesi.luiss.it/id/eprint/34108 |
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