Giobbi, Gaia (A.A. 2021/2022) Luxury brands in the new digital era: metaverse, NFT and gaming. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 113. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The luxury world. Key cgaracteristics. The luxury sector: outlook and trends. The new digital era. The evolution of the internet: from web 1.0 to web 3.0. The metaverse. Gaming as the first driver of the metaverse. NFTs and crypto-art. Luxury in the new digital era. The link between luxury and digital. Opportunity for luxury brands in the metaverse. NFT in the luxury industry: Dolce&Gabbana case. Gaming in the luxury industry: Balenciaga case. Metaverse fashion week on decentraland. Data and Generation Z. Gucci: the tech-savvy luxury house. Background of the brand. Digital innovation and e-commerce. Vault and Gucci’s path into the metaverse.

References

Bibliografia: pp. 88-103.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Di Pietro, Francesca
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	29 Nov 2022 11:41
Last Modified:	29 Nov 2022 11:41
URI:	https://tesi.luiss.it/id/eprint/34143

Downloads

Repository Staff Only

View Item