Luxury brands in the new digital era: metaverse, NFT and gaming

Giobbi, Gaia (A.A. 2021/2022) Luxury brands in the new digital era: metaverse, NFT and gaming. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 113. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The luxury world. Key cgaracteristics. The luxury sector: outlook and trends. The new digital era. The evolution of the internet: from web 1.0 to web 3.0. The metaverse. Gaming as the first driver of the metaverse. NFTs and crypto-art. Luxury in the new digital era. The link between luxury and digital. Opportunity for luxury brands in the metaverse. NFT in the luxury industry: Dolce&Gabbana case. Gaming in the luxury industry: Balenciaga case. Metaverse fashion week on decentraland. Data and Generation Z. Gucci: the tech-savvy luxury house. Background of the brand. Digital innovation and e-commerce. Vault and Gucci’s path into the metaverse.


Bibliografia: pp. 88-103.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Di Pietro, Francesca
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Nov 2022 11:41
Last Modified: 29 Nov 2022 11:41


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