How do Millennials perceive sustainability efforts from luxury brands?
Paesano, Carolina (A.A. 2021/2022) How do Millennials perceive sustainability efforts from luxury brands? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 34. [Master's Degree Thesis]
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Abstract/Index
Literature review. Luxury fashion industry. Feelings of inauthenticity derived from luxury consumption. Proud to be sustainable. Sustainability values and alignment. Pollution in the fashion industry. Corporate social responsibility. Sustainable luxury. Millennials and sustainability. Perceptions of sustainability efforts in the fast fashion industry. Duration and the concept of waste. Sustainable fashion. Fashion and the circular economy. Qualitative research. Objective. Sample. General discussion. Main findings. Theoretical implications. Managerial implications.
References
Bibliografia: pp. 16-18.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Nov 2022 13:14 |
| Last Modified: | 29 Nov 2022 13:14 |
| URI: | https://tesi.luiss.it/id/eprint/34148 |
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