Proximity marketing e drive to store: come aumentare la purchase intention dei consumatori in store
Bottone, Lucrezia (A.A. 2021/2022) Proximity marketing e drive to store: come aumentare la purchase intention dei consumatori in store. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Matteo De Angelis, pp. 59. [Master's Degree Thesis]
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Abstract/Index
I nuovi digital trend del etail landscape. Mobile, e-commerce e social commerce. Lo sviluppo dell’omnichannel strategy. Il proximity marketing. Revisione della letteratura. L’efficacia del proximity marketing sulla purchase intention. L’efficacia della scontistica sulla purchase intention. Gap di ricerca. Modello teorico. Indagine empirica. Obiettivo della ricerca. Metodologia. Analisi dei risultati.
References
Bibliografia: pp. 43-48.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Nov 2022 13:48 |
| Last Modified: | 29 Nov 2022 13:48 |
| URI: | https://tesi.luiss.it/id/eprint/34154 |
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