Metaverse & shopping experience: how icommerce affects consumers’ satisfaction
Frisenna, Ludovica (A.A. 2021/2022) Metaverse & shopping experience: how icommerce affects consumers’ satisfaction. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 112. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Immersive technologies. Overview. Immersive technologies: AR & VR. Shopping experience during Covid-19. Interactive shopping experience. Theoretical background. Theoretical background overview. What is the metaverse. The role of immersive technologies. Metaverse & fashion. Comparing two realities: i-commerce vs e-commerce. Interactive online shopping experience. Hedonic vs utilitarian benefits. Research framework. Research method. Quantitative analysis: i-commerce vs e-commerce. Study overview. Methodology & data collection. Data analysis. Results discussion. Theoretical and managerial implications. Limitations and future research.
References
Bibliografia: pp. 51-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Spadoni, Lorenzo |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Nov 2022 14:06 |
| Last Modified: | 29 Nov 2022 14:06 |
| URI: | https://tesi.luiss.it/id/eprint/34157 |
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