The future of packaging: the impact of digital features on consumers willingness to buy the products
Insalaco, Martina (A.A. 2021/2022) The future of packaging: the impact of digital features on consumers willingness to buy the products. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 74. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Description of the phenomenon and managerial relevance. Digital printing. Digital packaging. The use of NFC technologies. QR codes. The positioning. Review of the reference scientific literature. Birth and evolution of traditional packaging. The effect of visual cues on consumers. The effect of verbal cues on consumers. The importance of transparency. The product. Research methodology and design. Research methodology. Scenarios. Sampling. Questionnaire. Results. Discussion.
References
Bibliografia: pp. 54-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Querini, Marco |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Nov 2022 14:13 |
| Last Modified: | 29 Nov 2022 14:13 |
| URI: | https://tesi.luiss.it/id/eprint/34158 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
